Adobe Firefly is a suite of generative AI models developed by Adobe to enhance creative workflows across its applications. Introduced in March 2023, Firefly integrates into Adobe's Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express, offering features like image and text effect generation. (Source)

Key Features

• Text-to-Image Generation: Users can create images from textual descriptions, enabling rapid visualization of concepts. (Source)
• Generative Fill: Allows for seamless addition or removal of elements within images, facilitating efficient editing.
• Text Effects: Transforms text into stylized visuals, enhancing typographic creativity.

Applications

• Graphic Design: Assists designers in quickly generating visuals and exploring creative ideas.
• Marketing: Enables the creation of compelling content tailored to specific campaigns.
• Content Creation: Supports artists and creators in producing unique visuals and effects.

Adobe emphasizes ethical AI development, ensuring Firefly is trained on licensed content and public domain images to respect intellectual property rights. (Source)

For more information, visit the Adobe Firefly product page.